- Classification of business
Is it business-to-business, business-to-customer, or a mixture of both? This will determine the platforms we will use for advertising
- All subsidiary heads will be provided with a clientele avatar profiling form
(See clientele avatar profiling form)
This will provide us with the information we need to carry out further our research and better target the right audience.
- All subsidiary heads will provide:
- Clientele profiling form
- Current brochure/flyers/packages
- Contacts of 2 sales personnel who have a great knowledge of the product/service
A file will be created for each subsidiary on this.
(This will help us craft the advert and run the advert effectively.)
- Research
Due diligence research will be done on each business before running adverts based on the information provided.
- Advertising channels
Facebook, Instagram, Google search ads, and LinkedIn ads respectively.
- Unique link propagation
- Social media adverts (Facebook, Instagram, LinkedIn ads)
- Whatsapp marketing
- Google search ads landing page
- Bulk SMS
- Digital marketing strategy
See detailed digital marketing strategy.
- Passwords
All passwords will be cataloged and stored in a central admin PC and the cloud for backup.
- Advert budget
IG/FB – #60,000 monthly budget
Linkedin – $100 monthly
Search ads $200 monthly