Categories
Digital marketing

DIGITAL MARKETING IN THE 2IST CENTURY

Digital marketing makes use of digital technologies to promote products and services online. Digital marketers explore various aspects of digital marketing, including social media management, Search Engine Optimization (SEO), content marketing, influencer marketing, etc., to attract their target audience, boost traffic, and retain customers.

Digital marketing is an essential skill to have in the 21st century, as many physical stores have evolved into online stores, and customers prefer to shop online for convenience.

In this article, we give an overview of digital marketing and its importance for businesses and marketers in the 21st century.

Let’s get started.

Key Highlights

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lesson
  • Excellent website design, SEO, PPC advertising, social media advertising,  content marketing, and mobile are some of the basics of digital marketing
  • Digital marketing lowers advertising costs, reduces labor costs, and increases ROI
  • Digital marketing enables global reach, targeted advertising, personalization, and effective content and social marketing for businesses
  • It also encourages measurable results, data-driven decisions, A/B testing, and cost-efficiency
  • Finally, it facilitates real-time adjustments,  quick turnaround, agile approach, flexibility, and scalability

Understand the Basics of  Digital Marketing

Digital marketing is a broad term that encompasses various channels and tactics. However, it typically entails harnessing digital platforms to promote products. Let’s discuss the basics of digital marketing below:

Website Design and Development

Website design and development is the foundation of your digital marketing strategy. Your website influences the majority of purchase decisions. It is what communicates your brand’s value and identity. It also creates the first impression. So, creating a functional website that delivers positive customer experiences is crucial to attracting and retaining them.

However, an excellent website starts with the design and development process. So, speed up your site by ensuring quick load time, cutting out clutter, using legible typography, and creating clear calls to action. You should also ensure a clear information hierarchy and communicate your brand’s values on your website.

Search Engine Optimization

Search Engine Optimization (SEO) involves adopting specific practices to improve your website for higher visibility on search engines. The higher your website’s visibility, the better your chances of being found on search engines by your target customers, increasing customer acquisition and retention. Therefore,  as a digital marketer, understanding SEO boosts your website’s traffic, increases your business’s exposure, and gains more customers.

SEO practices involve researching keywords, creating relevant content your audience resonates with, and optimizing your website pages with title tags, meta descriptions, and more to increase rankings on search engine results.

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Public speaking

HOW TO OVERCOME THE FEAR OF PUBLIC SPEAKING

The fear of public speaking is real, but the ability to speak more clearly or perform better is beneficial. Any negative impressions, beliefs, thoughts, pictures, or predictions you may have about performing or speaking in front of an audience need to be addressed and revised.

In public speaking, there are deeper anxieties about being heard and seen by others, displaying vulnerability, and being viewed as less-than-perfect are frequently beneficial to discover. Healing begins with learning to accept who you are and letting go of the need to prove yourself to others. How do you overcome the fear of public speaking?

Try these 5 suggestions to overcome the fear of public speaking:

  1. Turn your attention away from yourself and your worry and onto your genuine mission, which is to add something worthwhile to your audience. This resource will be of help.

2. Quit worrying yourself by imagining all the possible disasters. Instead, center your attention on soothing and consoling ideas and images. To know how to beat worry click here.

How to overcome the fear of public speaking
How to overcome the fear of public speaking

3. Refuse to entertain ideas that undermine your confidence and instill self-doubt.

How to overcome the fear of public speaking
How to overcome the fear of public speaking

4. Visualize your accomplishment by keeping your attention on your fortitude and capacity to deal with difficult circumstances.

How to overcome the fear of public speaking
How to overcome the fear of public speaking

5. Prepare your material in advance and read it aloud to hear your voice. For more practical ways to overcome the fear of public speaking click here